"Procter & Gamble Pulls Photoshopped Taylor Swift Mascara Ad"

[no one important]

By Lyneka Little

http://abcnews.go.com/blogs/business/2011/12/procter-gamble-pulls-photoshopped-taylor-swift-mascara-ad/

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Dec 19, 2011 1:42pm
Procter & Gamble Pulls Photoshopped Taylor Swift Mascara Ad

The photoshopped eye lashes of Taylor Swift wearing Covergirl NatureLuxe
Mousse Mascara have been pulled by Procter & Gamble after the National
Advertising Division of the Council of Business Bureaus Claims launched an
inquiry into the print advertisements.

"You can't use a photograph to demonstrate how a cosmetic will look after
it is applied to a woman's face and then ' in the mice type ' have a
disclosure that says 'okay, not really,'" Andrea Levine, director of the
National Advertising Division, told Business Insider.

The advertisement, which depicted the lush eyelashes of 22-year-old
crooner complemented by Covergirl mascara along with a side of digital
enhancement, included the line: "lashes enhanced in post production" or
"lashes enhanced in post."

Procter & Gamble did not immediately return our request for comment.

But, that wasn't enough to keep the advertising industry's regulatory
agency at bay.

NAD asked P&G for proof of its claims that the mascara added "two times
more volume" than bare lashes and was "20 percent lighter" than the most
expensive mascara.

The organization was also looking into whether the advertisement "conveyed
the implied messages that consumers who use Covergirl NatureLuxe Mousse
Mascara would get lashes like those depicted in the advertisement and that
the lashes depicted in the advertisement were achieved solely by using
CoverGirl NatureLuxe Mascara, without post-production enhancement."

Since the company has pulled the ads, the regulatory organization seems
content. The company stated in a press release, it has "permanently
discontinued all of the challenged claims and the photograph in its
advertisement."

"It is well-established that product demonstrations in advertisements must
be truthful and accurate and cannot be enhanced," wrote NAD. "Consequently,
NAD appreciated the advertiser's action, which NAD deemed necessary and
proper."
"""""""""

Now, what about all those other, less than acurate, advertisments?

[Marion Barry]

Her makeup is not the sole fake attribute that Swift displays.

Her VOICE, both in recordings and performances, is greatly modified by
state-of-the-art amplifiers to smooth over her less-than-professional
vocal skills.

She is a true fraud. But Americans, especially its teen girls, love
to be fooled.

[Gracenote]

Post by no one important
By Lyneka Little
http://abcnews.go.com/blogs/business/2011/12/procter-gamble-pulls-pho...
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Dec 19, 2011 1:42pm
Procter & Gamble Pulls Photoshopped Taylor Swift Mascara Ad
The photoshopped eye lashes of Taylor Swift wearing  Covergirl NatureLuxe
Mousse Mascara have been pulled by Procter & Gamble after the National
Advertising Division of the Council of Business Bureaus Claims launched an
inquiry into the print advertisements.
"You can't use a photograph to demonstrate how a cosmetic will look after
it is applied to a woman's face and then ' in the mice type ' have a
disclosure that says 'okay, not really,'" Andrea Levine,  director of the
National Advertising Division, told Business Insider.
The  advertisement, which depicted the lush eyelashes of 22-year-old
crooner complemented by Covergirl mascara along with a side of digital
enhancement, included the line: "lashes enhanced in post production" or
"lashes enhanced in post."
Procter & Gamble did not immediately return our request for comment.
But, that wasn't enough to keep the advertising industry's regulatory
agency at bay.
NAD asked P&G for proof of its claims that the mascara added "two times
more volume" than bare lashes and was "20 percent lighter" than the most
expensive mascara.
The organization was also looking into whether the advertisement "conveyed
the implied messages that consumers who use Covergirl NatureLuxe Mousse
Mascara would get lashes like those depicted in the advertisement and that
the lashes depicted in the advertisement were achieved solely by using
CoverGirl NatureLuxe Mascara, without post-production enhancement."
Since the company has pulled the ads, the regulatory organization seems
content.  The company stated in a press release, it has "permanently
discontinued all of the challenged claims and the photograph in its
advertisement."
"It is well-established that product demonstrations in advertisements must
be truthful and accurate and cannot be enhanced," wrote NAD. "Consequently,
NAD appreciated the advertiser's action, which NAD deemed necessary and
proper."
"""""""""
Now, what about all those other, less than acurate, advertisments?

All of the mascara ads have models wearing false eyelashes, It's
maddening to see them claim one thing but blatantly use fake lashes.
When I was a young teen I believed the ads, and wondered why the
makeup never made me look look like that. My hair was never so lush
and full of body. I just looked like...me. That was not what I wanted.
And we won't even begin to talk about the over the counter diet aids
that promised so much.